7:00am–5:00pm

Registration in Galleria South
Coffee (breakfast on your own)

8:00am–Noon

Content Strategy Bootcamp
Noz Urbina, Omnichannel Architect, Pragmatic AI Enabler,
and Joy Herbers, Content Strategist, Urbina Consulting

FULL DAY: Content First Design
Sarah Johnson, Founder, Content First Design

JUMPin2it with Modern Marketing Magic: Branding, Tech & AI for Next-Level Success
Anita Booth, Vice President, Women in Payments, and
Gabrielle Hailmann, CEO, 360 Integral Marketing

FREE Workshop
Hands-On with AI:How to Work Smarter, Not Harder with ChatGPT
Kat Reierson, Manager, Product Documentation, Docusign

Noon–1:00pm

Lunch on your own

1:00–5:00pm

AI-Powered, Human-Approved: Content Strategy That Wins
Amanda Patterson, Sr. Consultant, Comtech Services

FULL DAY: Content First Design (continued)
Sarah Johnson,Founder, Content First Design

Escalation Exercise: A Content Buy-In Workshop
Gina Cairney, Lead Content Designer and
Thatcher Snyder, Senior Content Designer, Cvent

FREE Workshop
They Already Sent a Poet, and It’s You!
Carol Hattrup, Manager, Client Learning, Netsmart

5:30–6:30pm

Welcome Reception

7:30–

Registration in Pre-function Area
Continental Breakfast in the Exhibit Hall  (Salon)

8:30–9:00am

Welcome to LavaCon!

9:00–10:00am
Featured Speakers
(sequential 18 minute TED-like talks)

From Almost Laid Off to Indispensable: How to Thrive as a Content Leader in the World of AI
Caroline Roth, Vice President of Content Experience, Salesforce

Leading, Mothering, and Letting Go of Perfect
LJ Marinello, Senior Director, Cloud Strategy & Customer Success, Microsoft

I Drew the Five of Cups! A (tongue-in-cheek) Tarot Reading on the Future of the Content Creation in the Age of AI
Lucie Hyde, Senior Director of User Experience & Design, PayPal

10:15–11:00am

Five breakout sessions

Content Strategy 101: Why Content Strategy Is Important and How You Can Make a Case for It
Mary Southworth, Director of Content Strategy and Lee Bryars, Content Strategist, Fidelity Investments

Next on Netflix: Bridging Marketing and UX with a High-Impact Content Framework
Britt Stewart, Senior Content Designer, Netflix

Healing a Broken Customer Experience
Fabrice Lacroix, CEO, Fluid Topics

From Chaos to Context – Making AI Work for Enterprise Content
Stefan Gentz, Principal Worldwide Evangelist, Adobe

How to Really Choose the Right Content Management System for All
Jyothi Krishnamurthi, Senior Manager, Knowledge Engineering
and Rebecca Rhee, Manager, Knowledge Engineering, LinkedIn

11:15am–Noon

The Leadership Multiplier: Systems to Scale Yourself and Your Team
Nicole LeBlanc, Manager, Content Design, Zillow

Content in Color: How Strategists and Architects use Design to Bring Ideas to Life
Amber Swope, Information Architect, DITA Strategies and
Roland Muts, Product Management Consultant, Veer Agency

Mastering the PESO Model: Unifying Content Strategy and AI for Maximum Marketing Impact
John Yembrick, Director of Content Strategy, Lockheed Martin

Forecasting the Future: Generative AI’s Role in Compliant Content Creation
Louis Bucciarelli, SVP, Sales & Marketing, Acrolinx

What to Expect When You’re Expecting (a CCMS)
Dawn Stevens, President, Comtech Services

Noon–1:15pm

Networking Lunch in the Exhibit Hall (Salon) and
Comfort Dogs in the Pre-function Area

1:15–2:00pm

Documentation as Infrastructure: 
Scaling Strategy, Speed, and Trust at Broadcom
Alex Price, Technical Communications Tools Development Lead, Broadcom, and
Bernard Aschwanden, AEM Technologist

The AI-First Marketing Team Blueprint
Leslie Carruthers, President, TheSearchGuru.com

Expanding Self-Service for a Better Customer Experience
Lief Erickson, Principal Content Strategist, Intuitive Stack and
Dave Marotz, Director, Product Innovation, Surescripts

Honey, I Shrunk our Content Performance with GenAI
Michael Mannhardt, President, Congree Language Technologies

Automating Large Scale Rewriting Using Gen AI
Charles Dowdell, Manager Technical Communications, Komatsu NA

2:15–3pm

Panel Discussion: The Role of Structured Content and DITA in Agentic AI & RAG
Dawn Stevens, President, Comtech Services (moderator)
Alvin Reyes, Customer Engagement Manager, RWS
Noz Urbina, Omnichannel Strategist, Urbina Consulting
Colleen Jones, President, Content Science
Rob Hanna, CEO and Co-founder, Precision Content
Lief Erickson, Principal Content Strategist, Intuitive Stack
Harald Stadlbauer, General Manager, NINEFEB GmbH

Critical Persuasion: A D&D-Themed Guide to Rolling for Influence Without Authority
Erica McPeek, Assoc. Dir., Branding and Communications, Transformations Care Network

From Vision to Implementation: Adoption Techniques for Enterprise Content Teams
Eeshita Grover, Sr Director, Content Design, Cisco

Top Five Ways to Harness the Power of AI Co-Pilots
Scott Abel, Content Strategy Evangelist, Heretto

The Role of Metadata in Managing Content in Unified Portals & AI-readiness
Andrew Douglas, Sales Manager, Bluestream

3–4pm

Snack Break in the Pre-function Area

4–5pm
Featured Speakers
(sequential 18 minute TED-like talks)

The Impossible Dream: Unified Authoring for Customer Content
Sarah O’Keefe, CEO, Scriptorium

Embracing the Age of Fluid Content
Stefan Gentz, Principal Worldwide Evangelist, Adobe

Deploying Your Docs to AI is Easier Than You Think
Patrick Bosek, CEO, Heretto

5–6:30pm

Networking Reception in the Exhibit Hall

8:00–10:00pm

Annual Storytelling Event
Location: Gibney’s Pub
231 Peachtree Center Ave NE, Atlanta, GA 30303

From poetry to stories and stand-up, grab your beverage of choice and hang out with your LavaCon peeps as we “talk story” (as they say in Hawaii).

They’ll be a place to sign up if you want to participate (five minutes per person).

No prior speaking experience required!

7:30–8:30am

Registration: Pre-function Area

Continental Breakfast: Exhibit Hall (Salon)

8:30–9:30am
Featured Speakers
(three sequential 18 minute TED-like talks)

Broken Trust, Broken Docs: Fixing the Hidden Gaps Undermining Your Technical Content
Rob Hanna, CEO and Co-founder, Precision Content

Why Technical Writers Should Care About Governance, Risk, and Compliance
(Even if It Sounds Boring)
Megan Gilhooly, Sr. Director GRC Content, OneTrust

The Experimentation Mindset: How Testing Transforms Content Strategy
Melinda Belcher, Executive Director, JPMorgan Chase

9:45–10:30am

Building the Case for Content Operations in Complex Organizations
Trey Smith, Sr. Program Supervisor, TechPubs Lead, Honeywell

What Marketing and Sales Can Teach the Rest of Us About Customer Experience
Sara Feldman, Dir of Member Engagement, CFSE

Integrating Artificial Intelligence into Content Strategy and Generation
Pranami Jhawar, Senior Software Engineer, Microsoft

Empowering Teams for Success with Building Agentic Experiences
Caryn Horowitz, Senior Manager, Enterprise Content Strategy and
Jyothi Krishnamurthi, Senior Manager, Knowledge Engineering, LinkedIn

Creating (Imperfect) Content for Perfectionists
Jael Schultz, Content Architect, A Global Financial Institution

10:45–11:30am

Making the Business Case for Content Tools:
How to Advocate for the Right Tools and Secure Leadership Buy-In
Bridget O’Donnell, Senior Content Strategist, Alibaba Group

How to Build an AI-supported Buyer’s Journey
Cara McDonald, CEO and Founder, Content Matterz

Building Trust: Measuring Human and Machine Performance on Technical Content
Rob Hanna, CEO, Precision Content

The Slow Adoption of Gen AI Across the Enterprise—And What You Can Do About It
Colleen Jones, President, Content Science

Smart Content for Smart Learning: Transforming DITA Into LMS Courses
Alan Pringle, COO, Scriptorium

11:30–1:00pm

Lunch in the Exhibit Hall (Salon)
Comfort Llama(s) in the Pre-function Area!

1:15–2:00p

Rethinking Content Metrics with AI: Proving Business Value and Driving Strategic Decisions
Sofiya Minnath, Sr. Technical Writing Manager 

25 Tools in 25 Weeks: Solving Marketing Challenges with Human-Tested AI Solutions
Julie Hochheiser Ilkovich, Managing Partner, Masthead

Building a Content Strategy with a Small Team (or No Team at All)
Nick Kakanis, Content Designer III, Pilot Company

AI Content Strategy: Unifying Enterprise Teams, Redefining Authority
Jeff Coyle, SVP, Strategy, Siteimprove & MarketMuse

How We Used DITA to Automate Testing, Improve Gen AI Accuracies, and Lower Costs
Alexander Lum, Dir. of Product Content Development,
and Richard Kung, Senior Manager, Ciena

2:15–3:00pm

Customer Connection: Turning Feedback into Quantifiable Results
Pam Noreault, Principal Information Architect, Ellucian, Inc.

Owning Your Brand Narrative in an AI-Driven World
Katie Tweedy,  Director Content Marketing,  Collective Measures

Zero to Hero: Turning the Knowledge Management Kaleidoscope
Mirhonda Studevant, Consulting Director, USAC-Sync
and Brock Brown, PM., Knowledge and Content Management, LinkedIn

A Tale of Ten Productivity Prompts
Gavin Austin, Principal Technical Writer, Salesforce

Docs-as-Code, DITA, or Unstructured Authoring?
Hannah Kirk,The Pink-Haired Content Strategist

3:00–3:45pm

Snack Break in the Exhibit Hall (Salon)

3:45–4:30pm

Use the Force of Your Words: The Jedi Path to Better Content
Joe Gollner, Managing Dir., Gnostyx Research Inc.
and Carol Hattrup, Sr Technical Writer

The Four Pillars of Creating Findable and Usable Content
Viqui Dill, Documentation Specialist, Navy Federal Credit Union

From Silos to Synergy: A Governance Framework for
Building Bridges Across Teams
Leslie Farinella, President, Content Rules

Speeding Through Compliance:
How AI Helps Content Keep Pace with Change!
Harpreet Shergill,Director, GRC Content and
Shai Chaudhary, Manager, OneTrust

D(ocs) & D(evelopment): Finding the Perfect Party for Your Documentation Campaign
Kim Nylander, Principal Technical Writer and
Hedley Simons, Sr. Principal Field Engineer, Grafana Labss

4:45–5:45pm

The Curators of Truth: Elevating Knowledge in the Age of AI
Jason Kaufman, CEO, Zaon Labs

Unlock Funding: How to Persuade Leaders to Invest in your Vision
Wendy Richardson, Former Mastercard Executive and President of Managing Up

No One Left Behind: The Business Case for Inclusivity and Inclusive Content
Dipo Ajose-Coker, Senior Marketing Manager, RWS

7:00pm–11:00pm

Annual Karaoke Night sponsored by RWS
Location: Gibney’s Pub
231 Peachtree Center Ave NE, Atlanta, GA 30303

8:00–

Continental Breakfast
Grand Ballroom Foyer

8:30–9:15am

Quantifying Quality: Navigating the Challenges of Measuring Content Impact
Vishal Gupta, Content Designer, Cisco

Get People to Do What You Want: The Magic of Influencing Without Authority
Nicole Edens, Technical Writing Manager and
Heather Barbre Blades, Sr. Technical Writer, Jack Henry and Associates

Legal, Compliance, and Risk, Oh My!
How to Shift Your Relationship from “Oh No!” to “Oh Yeah!”
Shannon Leahy, Sr Mgr Experience Design, Capital One

RAGs to Riches: How Our Content Affects Retrieval Augmented Generation
Manny Silva, Head of Documentation, Skyflow

Are You for Real? Fighting Fake Content and Maintaining Trust with C2PA
Demian Hess, Sr. Solutions Architect,  Amazon Web Services

9:30–10:15am

Content Effectiveness: Measuring What Matters
Hilary Marsh, President & Chief Strategist, Content Company, Inc.

Bridging Continents: Managing Product Content Teams Across Cultures and Borders
Manoj Bokil, Sr. Manager, Technical Content Strategy, Teradata India

AI-Assisted Authoring: Hype vs. RealityEnsuring Consistency and Compliance
Bonnie Swanson, Technical Communications Manager, Proscia

You Can Tune a Piano – You Can Also Tune a Prompt
Susan Kelley, Senior Technical Content Strategist, Medidata

Do You Need a CCMS to Deliver Enterprise Content With Quality and Velocity?
Nick Green, Software Manager, Doc Publishing
and Edward Porter, Sr Developer and Tech Lead, SAS Institute

10:30–11:15am

Reserved to Repeat Standing Room Only Session

Am I The AI Luddite? Questioning the Use of AI in Content Creation
Alan Porter, Founder, CCO, The Content Pool

The Content Multiplier Effect: Reuse for Learning, Support, and AI-Ready Delivery
Mike Buoy, Senior Solution Consultant, Adobe

Beautiful Nonsense: The Wonderland of Hallucinations
Jayme Perlman, Senior Content Designer, GitHub

Blueprinting Content Strategy: Using Learning Environment Modeling™ (LEM) to Design and Document Learning Experiences
John Gillmore, and Brandon McCasland,  Learning Strategy & Design Consultants, University of Central Oklahoma

11:30am–11:50pm

Conference Recap
Jack Molisani, LavaCon and Joe Gollner, Gnostyx

11:50–12:30pm

Closing Panel Discussion: The Future of Content
Jack Molisani, The LavaCon Conference (Moderator)

1:00–5:00pm

Train Generative AI Bots to Rock Your Docs  (How I Learned to Stop Falling Behind and Love the Bot)
Melanie Davis, President & CEO, Dragonfly Diva Docs LLC

Be an Empowering Leader
Rhyne Armstrong, Sr. Manager, Technical Writing, Pismo/Visa

8:00p–

Closing Social
Location TBD