With extensive experience as a Technical Communications Manager and Staff Technical Writer, Alex excels in building strong partnerships among content authors, subject matter experts, and customers. He drives streamlining content creation and delivery processes with a keen focus on customer centricity. Alex has years of expertise in effectively organizing and driving multiple content projects simultaneously, ensuring efficient and high-quality outcomes.
If your organization is ready to treat content as a strategic business asset, Bernard Aschwanden can help you make it happen. Through his company, CCMS Kickstart, he leads end-to-end transformations that turn outdated, inconsistent documentation into scalable, intelligent systems—optimized for reuse, automation, and compliance. Whether you’re implementing Adobe AEM Guides or modernizing your entire content lifecycle, Bernard delivers the strategy, structure, and execution to make it work. With over 25 years of experience and deep expertise in DITA and structured content, he helps teams unlock real business value—on time, on budget, and built to scale.
In fast-growth and acquisition-heavy environments, documentation is no longer a back-office function—it’s a business-critical asset. This session explores how organizations can elevate documentation from cost center to infrastructure by aligning teams to product lines, embedding governance at scale, and treating content as intellectual property. Attendees will learn how to use documentation to accelerate integration, reduce risk, and support customer success—while framing it as a measurable contributor to enterprise outcomes.
In this session, attendees will learn:
