Caryn Horowitz has spent 15+ years working at the intersection of content, product, and user experience to create best-in-class self-service experiences at scale. Currently the Senior Manager of Enterprise Content Strategy at LinkedIn, Caryn leads a global team responsible for multi-channel content resources for LinkedIn’s B2B product suites. The team has invested in LLM construction, validation, and optimization across AI-powered experiences like chat assistants and agentic guides. Prior to LinkedIn, Caryn worked at media startups and in a variety of roles at Google.

Empowering Teams for Success with Building Agentic Experiences

Co-presented with: Jyothi Krishnamurthi

Using real-life examples of multiple AI-powered experiences like virtual chat agents and agentic guides, we’ll break down the end-to-end cycle of using your content as the basis for advanced AI models, with a focus on putting the right frameworks, relationships, and KPIs in place to set your team up for success:

• Align: Understanding the business goals of various AI experiences and how they impact your content strategy
  
• Scope: Deciding what content sets to include or exclude based on business needs and risk tolerance
  
• Design: How content models and methodologies impact LLM success
  
• Build: Defining the role that content strategy and knowledge engineering teams play in partnership with cross-functional teams
  
• Validate: Exploring the benefits of content teams participating in this process
  
• Measure success: Defining KPIs related to content ingestion and user experience
  
• Iterate: Creating feedback loops with cross-functional teams to continuously monitor user experiences

In this session attendees will learn how to:

Concrete tips for setting your teams up for success in the end-to-end cycle of using your content as the basis for advanced AI models and tell the story of how your content drives business value through these channels.