Fabrice Lacroix is a serial entrepreneur and a web pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform for technical documentation.

Healing a Broken Customer Experience

In trying to do more for users, many companies have lost their way. More touchpoints—websites, user portals, helpdesks, LMS, and more—often lead to inefficiency and reduced user satisfaction due to inconsistent information, poor findability, and misaligned branding. The result? A disjointed and broken user experience.

In this session, attendees will learn:

We will explore how the content stack spiraled out of control over time and present two key strategies to fix it: the “Do-It-All Platform” approach and the “Unified Best-of-Breed” model.

We’ll break down the pros and cons of each and provide practical guidance on unifying your customer experience. Attendees will learn the key elements for success and the pitfalls to avoid to ensure a seamless user journey with your company’s products.