Wendy Richardson is the visionary behind “Managing Up”, a brand dedicated to empowering leaders (at all levels) with the tools, strategies, and confidence to maximize their impact. With a passion for helping individuals and organizations thrive, Wendy combines her expertise in leadership, strategic planning, and storytelling to create a brand that inspires action and drives meaningful change. Guided by her core values of confidence, empowerment, resilience, and collaboration, Wendy has built a reputation for fostering authentic connections and delivering practical solutions. With over 30 years of experience in technology, finance and content strategy, Wendy is a proud recipient of several awards, including the Urban League Salute to Excellence in Business, the STL Business Journal’s Most Influential Business Women and the Harlem YMCA’s Black Achievers in Business.

Unlock Funding: How To Persuade Leaders To Invest In Your Vision

Securing funding from leaders or decision-makers is often seen as a daunting task, but it doesn’t have to be. In this TED talk, Wendy Richardson, a seasoned strategist and funding advocate, shares actionable techniques to bridge the gap between ideas and investment.

In this session, attendees will learn:

Through compelling stories, practical frameworks, and surprising psychological insights, this talk reveals how to:

• Frame your request in a way that aligns with leadership priorities.
• Build a persuasive narrative supported by data and emotion.
• Overcome common objections with confidence and empathy.
• Cultivate long-term trust and credibility with decision-makers.

Whether you’re a nonprofit director, an entrepreneur, or an employee advocating for resources within your organization, this talk will empower you to transform “no” into “yes” and turn your vision into reality.