Lief is co-founder of Intuitive Stack, a content strategy consultancy for businesses with outdated technical documentation practices. He holds a master’s degree in Content Strategy from FH Joanneum (Austria), where he also teaches information architecture. With expertise in taxonomies, search optimization, and ContentOps, Lief has held roles as a technical writer and information architect. At Intuitive Stack, he helps organizations modernize their content strategy so they can focus on their next innovation.

Before You Fund AI: What If You’re Solving the Wrong Problem?

Leadership pressure to ‘do something, anything’ AI is here. Most documentation teams aren’t fundamentally prepared for reliable GenAI. This session uses the Semantic Content Maturity Model and a five-capability diagnostic that clarifies your true readiness for intent-based AI-enabled knowledge systems. You’ll leave with a 30-minute assessment that helps you figure out what to do next and how to justify spending money on it.

In this session, attendees will learn how:

It’s still very early days for GenAI. AI is moving from pilot programs to default working style. Teams that were previously a cost center are being asked how quickly AI-enabled search, chat, personalization, or automation can be deployed—and what the return will be. Most documentation teams are working from processes designed for publishing efficiency, not machine interpretation. This session uses the Semantic Content Maturity Model and a five-capability diagnostic that challenges a core assumption: that your foundation is solid. It evaluates whether your content can function as a reliable source for AI. You’ll receive access to a 30-minute self-assessment survey designed to gauge your organization’s current capability, prioritize next steps, and support funding decisions.

The Role of Structured Content and DITA in Agentic AI & RAG

Panel Discussion Featuring:

Dawn Stevens, President, Comtech Services (moderator)
Wiegert Tierie, VP Strategic Accounts, RWS
Noz Urbina, Omnichannel Strategist, Urbina Consulting
Rob Hanna, CEO and Co-founder, Precision Content
Lief Erickson, Principal Content Strategist, Intuitive Stack
Harald Stadlbauer, General Manager, NINEFEB GmbH

Spotlight: How the Component Content Alliance (CCA) is Shaping the Future of AI-driven Content

The Component Content Alliance (CCA) unites industry leaders to explore how structured content, DITA, and metadata enable Agentic AI and next-gen Retrieval-Augmented Generation (RAG). Unlike traditional RAG, Agentic RAG allows AI agents to make decisions, interact with data, and generate more contextually accurate responses. To be business-ready, AI needs structured, reusable, and semantically rich content.

Why Attend?

• Learn how structured content improves AI-driven retrieval.
  
• Discover how DITA and metadata enhance GenAI performance.
  
• Avoid AI hallucinations and improve trust in AI-generated content.
  
• See how structured content cuts localization costs and accelerates publishing.
  
• Hear from CCA experts on the best practices and pitfalls.

If you work in AI, content strategy, or localization this session will provide actionable insights on making your content AI-ready.e.

In this panel discussion attendees will learn:

• How structured content fuels AI – The impact of metadata, tagging, and information architecture on retrieval accuracy.
  
• DITA & AI: A perfect match? – Why component-based content (DITA) enhances AI-driven applications.
  
• AI & enterprise content ops – Challenges and strategies for scaling structured content with AI.
  
• Real-world implementations – Case studies on AI-driven automation and content workflows.