Dawn Stevens is a content creation and delivery aficionado who believes that building great content is a lot like building with Legos: with the right pieces, structure, and a little creativity, anything is possible. With years of experience designing and delivering compelling content strategies, Dawn has presented multiple talks drawing fun and insightful parallels between content creation and the colorful world of Lego bricks. When she’s not helping organizations piece together their content puzzles, you can find her experimenting with new Lego builds or finding inspiration in the tiniest of blocks.

Not for Ages 3 and Under: Why AI in Content Creation Requires Organizational Maturity

As organizations rush to adopt AI for content creation, many overlook the foundational capabilities needed for success. This talk uses LEGO® age recommendations to illustrate that just as complex sets require skill and judgment, AI demands organizational maturity. Exploring process maturity, governance, workflow standardization, and content quality controls, the session shows how underprepared organizations risk inconsistent outputs, compliance failures, and brand erosion. AI does not create maturity—it exposes it. Attendees will gain a clear framework for aligning AI adoption with readiness, ensuring responsible, scalable, and safe use.

In this session, attendees will learn how to:

• Explain why AI adoption is a maturity problem, not a tooling problem
• Use the LEGO age-rating analogy to communicate AI readiness internally
• Identify the process maturity signals required before scaling AI o. Match AI use cases to maturity levels
• Recognize the warning signs of premature AI adoption
• Assess their organization’s current “AI age rating”
• Define concrete next steps to increase AI readiness