A Bay Area mom of four who loves debating the finer points of a ’97 Phish show, Caroline Roth also happens to be a Vice President at Salesforce, leading a global team of 130+ content professionals. Drawing on nearly two decades of experience rising from technical writer to executive, she now guides her team in shaping the voice of a multi-billion dollar product portfolio while tackling the generative AI revolution head-on. She’s passionate about mentoring leaders and proving that an impactful career isn’t about fitting a corporate mold, but about empowering your team to bring their unique perspective and blaze on.

From Almost Laid Off to Indispensable:
How to Thrive as a Content Leader in the World of AI

Is AI a terrifying job-stealer or your content team’s newest, slightly misunderstood intern? This session dives into how one team navigated the “AI can do it all!” hysteria, transforming anxiety into action. Discover a practical playbook for future-proofing your content career by strategically embracing AI – from launching impactful thought-leadership campaigns and cleverly repurposing roles (think copy editors to AI quality specialists) to championing tool experimentation that delivers real productivity wins. Get ready to leave inspired, armed with concrete strategies to not just survive, but thrive as a content leader in the world of AI.

In this session, attendees will learn:

• How to reframe stakeholder conversations about AI, moving from fear to informed optimism.
• Ideas for adapting traditional content roles for new demands in an AI-assisted environment.
• Strategies for implementing AI tool experimentation and enablement.
• How to launch a proactive PR/thought-leadership campaign to position your team as AI-savvy leaders.