Brandon McCasland is a Learning Strategy & Design Consultant at LX Studio, specializing in transforming complex learning challenges into user-centered solutions. With expertise in learning experience design, instructional strategy, and content development, he helps organizations streamline course design, optimize content delivery, and enhance learner engagement. Brandon applies a research-driven approach, drawing from public digital humanities, instructional design, and communication studies to create scalable learning experiences.

His background includes teaching, coaching, and instructional leadership at the University of Iowa, Minnesota State, and the University of Alabama. He holds an M.A. in Communication Studies from The University of Alabama and a Graduate Certificate in Public Digital Humanities from the University of Iowa. With expertise in e-learning, Articulate 360, LEML, and content strategy, Brandon is a trusted advisor for learning innovation and strategic design.

Blueprinting Content Strategy: Using Learning Environment Modeling™ (LEM) to Design and Document Learning Experiences

Co-presented with: John Gillmore

Too often, content professionals and learning designers struggle to communicate course structures, training programs, or instructional experiences in a way that is clear, scalable, and actionable. Enter Learning Environment Modeling™ (LEM)—a visual system that simplifies the process of designing, documenting, and optimizing learning environment content. In this session, you’ll learn how to use LEM™ to turn abstract learning strategies into structured blueprints that streamline course planning, stakeholder communication, and content alignment. We’ll explore the Learner Snapshot, Strategy Board, and Focus Board—but most importantly, we’ll walk through the process of creating Learning Experience Blueprints that clearly map out how content, interaction, and assessment fit together. By the end, you’ll have a repeatable blueprinting process to make learning and training content more efficient, scalable, and strategic.

In this session attendees will learn:

• Use visual modeling techniques to document and communicate course designs with stakeholders
• Use Learning Strategy Boards and Focus Boards to inform blueprint creation
• Create structured LEM™ Blueprints for learning and training content
• Create collaborative content documents based on the LEM™ models