Zohra Mutabanna is a senior technical writer and content strategist with a background in media and tech, with a long-standing focus on clarity, structure, and user-centered documentation. At work, she serves as an AI champion, collaborating with peers and cross-functional teams to explore how AI can support content strategy, authoring, and management in responsible, practical ways. She is also the host of the Inside Tech Comm podcast, where she speaks with practitioners and leaders about the evolving role of technical communicators..

The Human and AI Handshake for Content Generation

Co-presented with: Elizabeth Favre

This session is a practical case study and an open, hands-on conversation about how technical writers are using AI in real work. We’ll share how we’ve integrated AI into content strategy, creation, and management without focusing on specific tools—what we’re optimizing for, how we make decisions, and where human judgment still matters most. We’ll talk through my own path as an AI champion: building an agent to support technical communicators, collaborating with peers on prompt refinement and iteration, and learning through experimentation what actually holds up in practice. We’ll also reflect on what worked, what didn’t, and the trade-offs we encountered along the way. Central to this story is an organizational culture that intentionally invited technical writers into AI work—giving us room to participate, think strategically, and grow professionally as the work evolves.

In this session, attendees will learn:

• How to align AI with content strategy, not just speed
• Practical patterns for AI-assisted content workflows that keep human judgment front and center
• What it takes to build and refine an agent for technical communicators
• Real lessons from hands-on experimentation, including trade-offs and missteps
• How to enable technical writers to participate and grow through AI work