Sandie Markle is the Founder of Blueberri, where she helps food tech companies and creator platforms design structured, human-centered content ecosystems ready for what’s next. With 10+ years of experience leading content strategy, recipe optimization, and metadata initiatives, Sandie’s work blends systems thinking with empathy, bridging people, process, and platforms. She’s known for transforming the way teams collaborate across product, marketing, and engineering, making content more discoverable, maintainable, and meaningful. Through her writing, talks, and consulting, Sandie champions a future where structure supports creativity, and technology amplifies the people behind the content.

Structure Starts with Trust: Building Cultures That Support Content Systems

No amount of structure can save a team that doesn’t trust each other. This session explores why structured-content initiatives succeed or fail,, not because of tools or taxonomies, but because of people. You’ll learn how to build a culture that supports structure: one grounded in shared ownership, transparent communication, and genuine collaboration. Using examples from enterprise and content-ops work, we’ll connect the dots between trust, adoption, and scalability, showing how the strongest systems start with the humans who run them.

In this session, attendees will learn how to:

• Spot cultural blockers that sabotage structured-content initiatives.
• Build trust and shared ownership across content, design, and engineering.
• Reframe governance as collaboration, not control.
• Make structure “stick” by aligning systems with team culture.