Raj Adepu is the AEM Guides Practice Lead at Hashout Technologies, where he leads enterprise documentation and content transformation programs built on Adobe Experience Manager Guides. He has led large-scale documentation modernization initiatives for global enterprises, helping organizations standardize content, streamline migration, and establish scalable publishing platforms across business units.

Raj works closely with technical communication and content strategy teams to address the practical challenges of content architecture, migration, and delivery, bringing a hands-on, delivery-focused approach to enterprise documentation transformation.

Beyond the Success Story: Technical Lessons from Enterprise Content Transformations at LinkedIn and Other Enterprise Teams

Co-presented with: Janine Marie Trakhtenberg

Enterprise content transformation initiatives are often presented through business outcomes and success metrics, but the implementation journey behind those results is rarely discussed in detail. This session will explore multiple enterprise transformation programs, highlighting the technical architecture decisions, migration strategies, governance models, adoption challenges, and lessons learned behind large-scale content modernization efforts.

The format combines concise case study presentations with a moderated practitioner discussion featuring stakeholders who have led and supported these transformations. Rather than focusing solely on outcomes, the discussion will examine the decisions, tradeoffs, implementation challenges, and best practices that shaped each program, providing you with practical insights you can apply in your own organizations.