Janine Marie Trakhtenberg is the Enterprise Developer of North America and Europe at Hashout Technologies. A creative and inventive thinker, she craves a challenge and is not afraid to work outside her comfort zone. She’s a motivated team player who consistently aims to push revenue expectations and exceed goals. Janine loves to meet and work with people from all corners of the world to make their businesses the best they can be by listening and offering solutions and expertise.
Co-presented with:Raj Adepu
Large-scale content transformation is rarely a straight line.In this case study, we explore Hashout’s transformation of Citrix’s content landscape across multiple business units, moving large documentation portfolios and digital experiences toward a common technology platform. The plan looked clean on paper: one platform, a common approach, and a rollout across multiple business units. Then the actual content arrived, with each business unit bringing its own formats, workflows, and established ways of working.As each new business unit was onboarded, the team evolved its migration approach, content handling, reusable technology, and delivery model. We will share how the internal tooling and lessons from each implementation helped make migration increasingly repeatable across business units rather than starting from scratch each time.
You’ll leave with practical lessons for planning and scaling your own content transformation, including how to build an approach that can adapt as the reality of enterprise content emerges.
