Olivia Carden is a Senior Product Manager at 6sense, where she leads Chrome Extension and GenAI experiences for Sales Intelligence. With a background in customer-facing roles before moving into product, she brings a strong focus on real user needs and measurable impact to her work. Most recently, she led the development of AI-powered chat experiences for sales teams, partnering closely with UX Content to shape prompt design, define quality standards for model outputs, and ensure responses were clear, useful, and aligned to real-world workflows. She is particularly interested in how thoughtful collaboration between Product and Content can improve AI behaviour and turn emerging technology into practical, trustworthy experiences.

Content Design for AI: How Collaboration Makes AI Happen

Co-presented with: Jessica Bjoeredahl

How do you teach an AI to talk? How do you teach it to do more than just respond? To really answer your users’ questions? How do you apply good UX content principles when you’re not in full control of the content being shown to the user?

In this talk, Jessica Bjoeredahl (UX Content Design Manager) and Olivia Carden (Product Manager) discuss how they created a collaborative environment between themselves, data scientists, and developers to take their company’s sales copilot from a generic large-language model (LLM) to a specialized assistant.

In this session, attendees will learn:

• Understand how UX Content Design can contribute to an LLM project.
• Advocate for their own participation in these projects.
• Do research to understand what users might ask an LLM.
• Partner with PMs, developers, and data scientists during LLM-based projects.
• Think about and write system prompts.