Kay Conerly is Director of Content Strategy at McGraw Hill Professional. With over 25 years of experience in medical content development for print and digital delivery, she has had the privilege of working with some of the best minds in medicine. At McGraw Hill, her focus is on driving impact by aligning workflows, tools, and strategies for content with product goals and user needs. She loves the challenge of curating current content for global clinical users with specialized requirements and time-sensitive use cases. Kay began her career working on the launch of Fast Company magazine, holds an MBA, and is a Certified Product Manager. Originally from northern Vermont, she approaches her work with the guiding credo: Be Bold, Be Brief, Be Gone.

Maintaining Trust in the AI Era: The Enduring Value of Human Expertise in Content

Are AI tools elevating the value of human expertise? In medicine, where accuracy is paramount and hallucinations are unacceptable, human expertise remains irreplaceable. Yet, in this fast-evolving, data-driven field, AI offers powerful opportunities to augment the specialized content needs of medical learners and clinicians. This session delves into strategies for demonstrating credibility through content nutrition labels, amplifying thought leadership, and leveraging AI tools while preserving content quality and authenticity.

In this session attendees will learn how to:

• Reestablish trust in the AI era with human-authored content. Goal: Reinforcing Human Expertise (and Truth)
• Document credibility with content nutrition labels. Goal: Transparency for Content Users
• Preserve quality while simultaneously leveraging AI tools. Goal: Content Integrity & Asset Protection