Katrina Kempney is a Principal Content Strategist at Red Hat. From writing training to style guide maintenance to template management, she focuses on ensuring Red Hat’s message is consistent, accurate, and compelling. During her career, she’s written and edited academic research papers, software patch release notes, executive keynotes, phone help documents, blogs, customer case studies—you name it. Before working at Red Hat, she was a Community Content Analyst at Republic Wireless. In her free time, she writes fanfiction, plays video games, and serves as butler to a small cat colony.

From Style Guides to Smart Assistants: How AI Supports In-House Content Experts at Red Hat

While not everyone can work at a technology company developing AI tools and services, the benefits of integrating AI to augment—not replace—content writers and strategists can be achieved at any organization. In this session, I’ll share how adopting AI tools trained on standard and custom style guides, as well as brand voice and tone, is helping technology company Red Hat move work from external agencies to in-house experts. With tools like a plain language Gemini Gem, style guide assistants for marketing and technical content, and more, Red Hat helps our subject-matter experts write (and even translate!) more effectively and efficiently.

In this session, attendees will learn:

• Adopt Gemini and custom style assistants to help even experienced writers gut-check their work.
• Supplement routine manual editing with AI assistants to save time—and as a result, money—for teams addressing different audiences and mediums.
• Make a case for incorporating a similar approach at their own organizations.