The LavaCon Content Strategy Conference | 25–28 October 2026 | Charlotte, NC
Daniel Schommer

Dan has over two decades of project and program management experience working for a Fortune 50 company. A leader of large teams, operations and cross functional stakeholders, He now consults for content teams globally. Dan has experience navigating organizations across multiple disciplines developing governance models, evaluating existing processes, and building robust process metrics..

How to Build a Content Governance Model

As documentation and content teams mature, problems rarely stem from lack of skill or effort. Instead, they struggle with uncertain ownership and processes that depend on a few key people. Without governance, individual writers or managers become stopgaps, mediating disagreements and carrying institutional knowledge in their heads.

This workshop will share the benefits of effective governance, how to build a governance process and demonstrate how to gain process alignment and acceptance amongst stakeholders. This will be done in three distinct sections: 1) showing how to build a governance and RACI model from the ground up, 2) how to branch out and gain acceptance, alignment and partnership with peers within the organization and 3) how to enforce its rigor over time.

In this workshop attendees will learn:

This is for any team looking to enhance any existing governance process, build a new governance process, or establish a responsibility matrix for internal process alignment. We will demonstrate the power a governance process, matrix and board can have on improving, sustaining and empowering existing processes.

How to Best Leverage Your Most Challenging Employee

Co-presented with: Amber Swope

Leadership comes with challenges, and few are more persistent than managing the willful team member who resists every change, questions every decision, or undermines team dynamics. Whether you have inherited an established team, grown one within your organization, or stepped into a new role with unfamiliar faces, these employees are part of your reality. Rather than avoid or dismiss them, successful leaders learn to understand and leverage what drives resistance.

In this presentation, Amber Swope and Dan Schommer share practical strategies for managing difficult employees on your own team. Drawing on years of building and leading teams through transformation, they will equip you with approaches to assess talent, understand motivation, and turn resistance into constructive engagement.

 

In this session, attendees will learn how to :

  • Recognize the difference between valuable skepticism and destructive resistance
  • Understand what drives difficult behavior in team members
  • Develop strategies for engaging resistant employees toward productive collaboration