A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, an award- winning firm where she has advised or trained hundreds of the world’s leading organizations to become content Jedis.

Colleen also served as the fractional head of content at Mailchimp during its high-growth period before its $12 billion acquisition by Intuit.

As the author of The Content Advantage (third edition) and a top instructor on LinkedIn Learning, Colleen’s courses and books have reached hundreds of thousands of professionals around the world. Her firm regularly conducts independent research on topics such as AI adoption, digital transformation, content operations, and content effectiveness.

The Slow Adoption of AI Across the Enterprise Adoption of Gen AI—And What You Can Do About It

While individual uptake of generative AI appears swift, organizational adoption is a different story. Generative AI in an enterprise means big challenges and big opportunities. This session will take a well-researched closer look at the situation and what your organization can do about it.

In this session, attendees will learn:

• Crucial statistics about the state of content and AI today
  
• Why enterprises face increasing pressure to compete on customer experience and, consequently, to transform with gen AI
  
• Why, despite this pressure, adoption of gen AI has slowed and what this means for content leaders
  
• The 3 Ps of responding instead of reacting to gen AI
  
• The differences between machine learning and deep learning AI, and how those differences shed light on AI risks and potential for content
  
• 6 areas of risk to consider when planning to deploy generative AI
  
• 5 considerations for promoting content-led, AI-driven transformation
  
• Examples and perspectives from diverse organizations and industries