If your organization is ready to treat content as a strategic business asset, Bernard Aschwanden can help you make it happen. Through his company, CCMS Kickstart, he leads end-to-end transformations that turn outdated, inconsistent documentation into scalable, intelligent systems—optimized for reuse, automation, and compliance. Whether you’re implementing Adobe AEM Guides or modernizing your entire content lifecycle, Bernard delivers the strategy, structure, and execution to make it work. With over 25 years of experience and deep expertise in DITA and structured content, he helps teams unlock real business value—on time, on budget, and built to scale.

Documentation as Infrastructure: Scaling Strategy, Speed, and Trust at Broadcom

In fast-growth and acquisition-heavy environments, documentation is no longer a back-office function—it’s a business-critical asset. This session explores how organizations can elevate documentation from cost center to infrastructure by aligning teams to product lines, embedding governance at scale, and treating content as intellectual property. Attendees will learn how to use documentation to accelerate integration, reduce risk, and support customer success—while framing it as a measurable contributor to enterprise outcomes.

In this session, attendees will learn:

• How to use documentation as a strategic lever to accelerate integration and reduce risk.
• Why scalable standards and governance frameworks are essential for product readiness and customer confidence.
• Why Broadcom aligns content teams with product lines to deliver faster, clearer, and more business-aligned outcomes.
• How to position documentation as infrastructure and IP—durable, measurable, and central to enterprise growth.
• How to reframe documentation from “tech pubs” to “business-critical content” to help drive revenue and resilience.

From Chaos to Clarity: Automating the Hidden Costs Out of Content Operations

You’ve probably heard theories, seen case studies, or talked with vendors about the future of content. What’s harder to find are approaches that consistently work at scale, backed by facts and real results. The reality is that most organizations still face the same challenges: teams buried in legacy Word and PDF files, duplicated effort across silos, spiraling translation bills, and compliance delays. Add the churn of staff turnover, long ramp-up times for new hires, and the mixed quality of external contractors, and standards quickly start to slip. The cost of that chaos shows up in wasted budgets, lost time, and delayed launches.

We’ll focus on what has been proven to work. Structured automation and validation can turn messy, inconsistent inputs into clean, reusable, publish-ready content that enforces standards, reduces waste, and positions content as an operational asset instead of a cost center. We’ll connect strategy to execution, reference real case studies with numbers you can use, and show how to turn hidden costs into measurable, repeatable business value.

Attendees will see:

• Where money leaks out of content workflows: rework, translation waste, compliance delays, and turnover.
• How automation and validation enforce consistency across teams and contractors without adding headcount.
• Case examples of unstructured content transformed into CCMS-ready outputs that scale.
• Real numbers that demonstrate cost reduction and faster time to market.
• Practical steps to build a cost-savings and ROI narrative that leadership will actually buy.

Why this matters:
Leave with a clear roadmap for eliminating hidden costs in their content supply chain and with language that elevates content operations from overhead to revenue driver.

Closing Thought for Attendees:

If your content feels like chaos, there is a proven path to clarity. Organizations that take it are publishing faster, cutting translation spend, and earning recognition for driving revenue. The only question is—why not you?