Ben Cohen is the Head of Customer Retention and Growth at Localize, where he helps companies amplify their content globally without losing clarity, quality, or trust. With more than 12 years of experience across high-growth SaaS companies, Ben specializes in building systems that turn content into scalable growth drivers. Earlier in his career, Ben helped scale Customer Success and Support at WordStream through hypergrowth to acquisition, supporting thousands of customers while maintaining clarity at scale. He further honed his craft while working at OutSystems, a low-code software development platform, and CorralData, an AI-first data visualization company, giving him experience across complex technical products and content-heavy environments. At Localize, Ben leads retention and growth strategy across the customer lifecycle, focusing on operationalizing content as infrastructure.

AI Translation Without the Complexity:
How to Enable Global Rollout Without Technical Expertise

Global expansion is often blocked not by translation, but by implementation complexity. In this session, [Customer] shares how they launched and managed multilingual experiences without heavy engineering involvement or specialized localization expertise. Attendees will learn how a JavaScript-based approach, in-context editing, and AI-assisted translation enabled their team to move quickly, reduce reliance on technical teams, and maintain control over what gets translated and reviewed—without expanding headcount.

In this session, attendees will learn:

• How to launch multilingual experiences without heavy engineering involvement
• Why implementation complexity—not translation—is often the real blocker to global expansion
• How in-context editing helps teams maintain control over what gets translated and reviewed
• How AI-assisted translation speeds up global rollout