Nick Wyatt is a marketing operations and digital marketing executive with more than 17 years of experience driving global transformation across enterprise organizations. At Aras, he focuses on connecting people, process, and technology to modernize marketing platforms, scale global content operations, and improve marketing performance. His work spans MarTech strategy, AI and automation, demand generation, digital channels, and cross-functional enablement. Nick is passionate about applying AI in practical, human-centered ways to help teams work more efficiently, deliver consistent global experiences, and create measurable business impact.

AI Translation in the Real World: Lessons from the team at Aras on Building Scalable Global Content Workflows

Co-presented with: Ben Cohen

AI translation tools promise speed, but real efficiency gains only happen when quality is designed into the workflow. In this session, the team at Aras shares practical, case-based lessons from building scalable global content pipelines that balance automation with control. Attendees will learn how to maintain quality of translations, use automations for translation workflows, and see how Ai + humans work together —so high-risk content maintains quality without expanding localization teams.

In this session, attendees will learn:

• Identify which content is best suited for full automation vs. when human review is required
• Manage translation quality
• Design escalation paths for high-risk or high-visibility content
• Reduce localization costs without increasing risk or operational complexity