Ben Cohen is the Head of Customer Retention and Growth at Localize, where he helps companies amplify their content globally without losing clarity, quality, or trust. With more than 12 years of experience across high-growth SaaS companies, Ben specializes in building systems that turn content into scalable growth drivers. Earlier in his career, Ben helped scale Customer Success and Support at WordStream through hypergrowth to acquisition, supporting thousands of customers while maintaining clarity at scale. He further honed his craft while working at OutSystems, a low-code software development platform, and CorralData, an AI-first data visualization company, giving him experience across complex technical products and content-heavy environments. At Localize, Ben leads retention and growth strategy across the customer lifecycle, focusing on operationalizing content as infrastructure.

AI Translation Without the Complexity:
How to Enable Global Rollout Without Technical Expertise

AI translation tools promise speed, but real efficiency gains only happen when quality is designed into the workflow. In this session, the team at Code.org shares practical, case-based lessons from building scalable global content pipelines that balance automation with control. Attendees will learn how to maintain quality of translations, use automations for translation workflows, and see how Ai + humans work together —so high-risk content maintains quality without expanding localization teams.

In this session, attendees will learn:

• Identify which content is best suited for full automation vs. when human review is required
• Manage translation quality
• Design escalation paths for high-risk or high-visibility content
• Reduce localization costs without increasing risk or operational complexity