The overall theme for LavaCon is:
Reducing Costs, Generating Revenue, and Improving the Customer Experience
Through Better Content![]()
The overall theme for LavaCon is:
Reducing Costs, Generating Revenue, and Improving the Customer Experience
Through Better Content![]()
In addition to tracks on Content Strategy, Content Operations, and TechComm Management, the theme for this year’s AI track is:
Beyond Proof of Concept: How Leading Companies Are Using AI to
Reduce Costs—without Laying Off their Content Teams
See the Schedule at a Glance (PDF), or scroll down for the detailed program.
Optional Half-day Workshops
7:00am–5:00pm
Registration in Grand Ballroom Foyer
Coffee (breakfast on your own)
8:00am–Noon
How to Build a Content Governance Model
Daniel Schommer, Content Strategist, Intuitive Stack
FULL DAY: Effective Content Inventories and Analysis
David Hobbs, Early Digital Strategist, David Hobbs Consulting
The “Translate” Button Is a Trap: Mastering Translation Risk in an Era of Generic AI
Gaeta Chretiennot, CEO and Localization Consultant, Six Continents
From Notes to Knowledge: Learning Faster with Notebook LM
Susan Kelley, Senior Manager of Communications and Engagement, Medidata
Noon–1:00pm
Lunch on your own
1:00–5:00pm
Operationalizing the Content-First Framework
Sarah Johnson, Founder, Content-first Design
FULL DAY: Effective Content Inventories and Analysis
David Hobbs, Early Digital Strategist, David Hobbs Consulting
Creating Taxonomies for Your Organization in the Age of AI
Rebecca Schneider Executive Director AvenueCX
MythBusters Lab: Let’s Test What Really Works for Remote Content Teams
Leann Long, Senior Manager
and Nicole Edens, Manager of Technical Writing, Jack Henry
FREE Workshop
They Already Sent a Poet, and It’s You!
Carol Hattrup, Manager, Client Learning, Netsmart
5:30–6:30pm
Welcome Reception
7:30–
Registration in Pre-function Area
Continental Breakfast in the Exhibit Hal
8:30–9am
The Welcome to LavaCon!
9–10am
Featured Speakers
(three sequential 18 minute TED-like talks)

Jessica Reed
Director of Customer Innovation, Adobe Global Digital Strategy Group

Alesia Harwood
Special AI Consultant to Cisco

Erik Bremer
Sr. Director, Global Content Engineering, Dell Technologies
10:15–11am
Five breakout sessions

Building Momentum: Structuring Small Steps to Achieve Big Wins
Trey Smith, Senior Engineering Program Supervisor, Honeywell
Impact Map: Getting Stakeholder Buy-In for Content Initiatives
Sara Feldman, Director of Member Engagement, Consortium for Service Innovation
AI is Your New Top Reader Are You Ready?
Fabrice Lacroix, CEO, Fluid Topics
From Overwhelmed to Unstoppable: How AI Agents Transformed Content Operations at Cloudflare
Caley Burton, Sr. Manager, Cloudflare
TBA
Stefan Gentz, Principal Worldwide Evangelist, Adobe
11:15am–Noon
Hold On Loosely (But Don’t Let Go): Doing Good Content Work in Uncertain Times
Melinda Belcher, Executive Director, JPMorganChase
Building an Organizational Single Source of Truth
Robert Pierce, Knowledge Management Lead USAF – Kessel Run
The Docs Are Not Alright (And AI Alone Won’t Fix Them)
Kayce Danna, VP of Product, Markup AI

How Netsmart Uses AI-Accelerated Learning to Onboard Teams Faster
Laura Ohlson, Sr. Learning Experience Designer
and Lauren Pulino, Client Learning Leader, Netsmart
Creating Content AI Agents That Actually Work
Emma Pindera, Content Strategist, PointClickCare
Noon–1:15pm
Networking Lunch in the Exhibit Hall (Salon) and
Comfort Dogs in the Pre-function Area

1:15–2pm

From Hype To Help: Using AI to Scale Content Without Losing Quality
Nehal Sharma Sr. Software Development Engineer Amazon
Stop Building Bots, Start Hiring AI Employees: How HR Thinking Makes AI Agents Safer and Smarter
Amanda Patterson, Sr. Consultant, Comtech Services
“Fix It in the Mix? No—Record It Right!” Why getting content right at the source saves time and costs.
Michael Mannhardt, President, Congree Language Technologies

The Human and AI Handshake for Content Generation at Blackbaud
Zohra Mutabanna, and
Elizabeth Favre, Senior Technical Writers, Blackbaud
DITA 201: How to Optimize Conditional Text and Reuse
Lael Butler, Technical Communication Specialist, Streamline Designs, LLC
2:15–3pm
Maintaining Trust in the AI Era: The Enduring Value of Human Expertise in Content
Kay Conerly, Director of Content Strategy, McGraw Hill
Stuck in a PDF world? Unlock Next-Level Intelligence with Structured Content
Chris Kocher, Sr. Solutions Architect, MadCap Software
Data Design is Content Design. Building a Scalable Taxonomy
Christi Guzik, Lead Content Operations Manager, Rocket
TBA
Patrick Bosek, CEO, Heretto
Show Me the Agents! Decision Framework for Content Operations AI
Aman Goyal, Agentic AI Product Manager, T-Mobile
3–4pm
Snack Break in the Pre-function Area
4–5pm
Featured Speakers
(two sequential 18 minute TED-like talks)
Dawn Stevens
President, Comtech Services
Sarah O’Keefe
CEO, Scriptorium
Stefan Gentz
Principal Worldwide Evangelist, Adobe
5–6:30pm
Networking Reception in the Exhibit Hall
8:00–10:00pm
Annual Storytelling Event
Location: Onsite at CJ’s Lounge
From poetry to stories and stand-up, grab your beverage of choice and hang out with your LavaCon peeps as we “talk story” (as they say in Hawaii).
They’ll be a place to sign up if you want to participate (five minutes per person).
No prior speaking experience required!

7:30–8:30am
Registration: Pre-function Area
Continental Breakfast: Exhibit Hall
8:30–8:50am
Featured Speakers
(three sequential 18 minute TED-like talks)
Maria Romanovsky
Director Content Design and Strategy, TikTok

Keith Boyd
Senior Director, Microsoft Corporation

Wendy Richardson
Wendy Richardson, Former Mastercard Executive and President of Managing Up
9:45–10:30am
Content Development: Stop Building Sheds, Start Building Skyscrapers
Suzanne Kelchner Senior Manager, Technical Documentation, Procore

Your CMS Isn’t Broken, Your Content Model Is. AI Makes It Worse
Luis Fernandez, Executive Director, VML
From Long Topics to Microcontent: The Strategic Shift that Makes Your DITA AI-Ready
Rob Hanna, CEO Precision Content
An Alchemist’s Guide to Modern Tech Comms
Mark Kleinsmith, Director of Technical Communications, Appfire
How to Establish a Governed Vocabulary and Ontology with the Tools You Already Have
Brendon Paucek, Senior Content Strategist, Teradata
10:45–11:30am

Biggest Bang For Your Buck: What We Learned From 99 AI Experiments
Tyrin Avery, Principle Technical Writer and Content Strategist, Salesforce
AI Translation in the Real World:
Lessons from the team at Code on Building Scalable Global Content Workflows
Ben Cohen, Head of Customer Growth, Localize
Oh, the Content Professionals and Information Architects Should be Friends!
Craig Johnson, Founder & Chief Architect, Xemma
How ServiceNow Used Agentic AI to Reduce Costs and Improve Customer Experience
Theresa Daudier, Senior KM Engineer, ServiceNow
Native Experience Accelerators for AEM Guides
Speaker TBD, Hashout Technologies
11:30–1pm
Lunch in the Exhibit Hall
Comfort Llama(s) in the Pre-function Area!

1:15–2pm

Transformation! Out with the Old and In with the New
Bethany Simpson and Beth Morgan, Technical Content Developers, IBM

How to Best Leverage Your Most Challenging Employee
Amber Swope, DITA Strategies and Dan Schommer, Intuitive Stack

Content Design for AI: How Collaboration Makes AI Happen
Jessica Bjoeredahl, UX Content Design Manager and
Olivia Carden, Senior Product Manager, 6sense
Orchestrating Content Workflow at Ellucian Using AI Skills
Pam Noreault, Principal Information Architect, Ellucian
The Content Multiplier Effect: Reuse for Learning, Support, and AI-Ready Delivery
Mike Buoy, Senior Solution Consultant, Adobe
2:15–3pm

Before You Fund AI: What If You’re Solving the Wrong Problem?
Lief Erickson, Principal Content Strategist, Intuitive Stack

Tech Stack Lift-and-Shift: A Tag-Team Approach to Success with Limited Resources
Mel Davis, Founder & CEO, Dragonfly Diva Docs and
Isabella Adornato, Documentation Director, Distech Controls Inc.
How We Turned Award Winning Content into AI-Powered Customer Experiences
Danny Capo, Sr. Manager, Technical Writing, UKG
How a Golden Question Set Helped Us Build Trust in Our AI Agent
Rashmi Ramaswamy, Technical Content Strategist, Guidewire
Terminology: The Clever Cure for Hallucinations
Klaus Fleischmann, CEO, Kaleidoscope GmbH
3–3:45pm
Snack Break in the Exhibit Hall
3:45–4:30pm
Panel Discussion: Inclusive Content in the AI Era –
Bias, Culture, And Who Gets Left Behind
Dipo Ajose-Coker Solutions Architect RWS Group (Moderator)

Building an Enterprise Content Engine that Delivers Results
Patty Brown, VP, Content and Editorial Director
and Kelly Dowling, Director of Product Strategy, ASUG
Delightful Documentation? Improving Documentation Quality with the Kano Model
Yoel Strimling, Senior Technical Editor, Ceva
From Style Guides to Smart Assistants: How AI Supports In-House Content Experts at Red Hat
Katrina Kempney, Principal Content Strategist, Red Hat
Kill the 40-Page PDF: Building a CX-Ready Knowledge Layer for Agents, Bots, and AI
Mary Cook, Senior Principal, Slalom
4:45–5:45pm

Megan Gilhooly
Sr Director Global Content and Intelligence, OneTrust
Karen Brothers
Content Manager, 3M
Scott Abel
Content Strategy Evangelist, Heretto
6:30pm–11:00pm
Annual Karaoke Night sponsored by ?
Location: Onsite at CJ’s Lounge

7–8am
Continental Breakfast
Grand Ballroom Foyer
8:00–8:15am

Viqui Dill
Documentation Specialist, Navy Federal Credit Union
8:30–9:15am

The Human-In-The-Loop Playbook: Cuing Costs Without Cutting People
Adlore Casseus, Founder and Principal, Ascend Revenue Group
Turning Content from Launch-day Scramble to Foundational Product Capability
Elizabeth Rich, Senior Director at a Global Financial Firm
Findable, Readable, Unstoppable: Small Edits for Big Gains (No AI Required!)
Brit Van Blake, Sr. Technical Writer, NiCE Systems

From Chaos to Clarity: Streamlining Regulated Global Content
Leah Catania, Sr Content Strategist, Insulet and
Bill Swallow, Director of Operations, Scriptorium
The Real Reason AI Fails in Operations (and the Systems That Fix It)
Ebony James, Operations Consultant, The Empire Effect Agency
9:30–10:15am
Zero to Hero—Flipping the Script on Content
Joe Gollner, Content Solution Architect, Gnostyx Research
Structure Starts with Trust: Building Cultures That Support Content Systems
Sandie Markle, Founder and CEO, Blueberri

The Dos and Don’ts of Choosing a CMS for an Aerospace Startup
Bernard Aschwanden, CEO, Writemore.ai

From Shadow to Servant: Confronting the AI Beast
Rhyne Armstrong, Sr. Manager Technical Writing, Visa/Pismo
How to Resign from the “Cleanup Crew” and Become an Upstream Design Force
Amber Craig, Lead Content Designer, Salesforce
10:30–11:15am
11:30–12:30pm
Closing Panel Discussion: The Future of Content
Jack Molisani, The LavaCon Conference (Moderator)

1:30–4:30pm
Train Generative AI Bots to Rock Your Docs (How I Learned to Stop Falling Behind and Love the Bot)
Melanie Davis, President & CEO, Dragonfly Diva Docs LLC
Build Your First AI Agent And Then Make it Agentic
Dipo Ajose-Coker, Solutions Architect and Strategist, RWS Group
Be an Empowering Leader!
Rhyne Armstrong, Sr. Manager, Technical Writing, Pismo/Visa

Welcome to the Company: Hiring, Managing, and Firing AI Employees
Amanda Patterson Sr. Consultant and
Brianna Stevens-Russell VP and Sr. Consultant, Comtech Services
8:00p–
Closing Social
Location TBD