Joy Herbers is an experienced content strategist specializing in content operations, design, and knowledge management, with decades of experience across print, digital, and web publishing, particularly in the energy and technology sectors. Joy worked as the content strategist for portfolio and product strategy at E Source, a consultancy in the energy and utilities industry, where she led enterprise-wide content strategy initiatives and contributed to research and editorial projects, including co-authoring the E Source style guide and reports on content strategy for utilities. Her previous roles include senior editorial positions at AECOM and Leopard (an Ogilvy agency), and B2B copywriting for clients like IBM, SAP, and Cisco. Joy holds a BA in English with a minor in French from UC Davis and is based in Louisville, Colorado. Her professional portfolio is available at joyherbers.com, showcasing her writing, editing, and design work.

Content Strategy Bootcamp

Co-presented with: Noz Urbina

Is your content working as hard as it should for your business and users? This workshop introduces the fundamentals of content strategy and equips you with practical frameworks to build more effective content approaches. Led by Noz Urbina, a pioneer in content methodology, you’ll learn how content strategy enables efficient and differentiating digital and even physical experiences. We’ll explore the relationship between content strategy, content design, and content engineering, helping you understand how these (often confused) disciplines work together. Through real-world examples from global brands, you’ll discover how to analyse your current content ecosystem, identify critical gaps, and develop actionable plans and deliverables that align with both user needs and business goals. You’ll walk away with approaches you can implement immediately, whether you’re managing a single channel or a more complex content ecosystem.

In this half-day workshop, attendees will learn:

• The fundamentals of content strategy and its different types
• How content strategy, content design, and content engineering interact and complement each other
• Methods to conduct a basic situational audit and identify opportunities for improvement
• Techniques for developing user-centred content that aligns with business objectives
• Approaches for creating consistent content experiences, regardless of your channel complexity
• Ways to measure content effectiveness through meaningful metrics and KPIs
• Strategies for building the business case for content initiatives in your organisation