With over 20 years of experience in Technical Documentation, Suzanne Kelchner leads a global team at Procore. We create the product content our customers need to finish their work, translating the technical jargon into common language for the construction industry. Tech docs is often the first creator of product content within a software company, and our support site leads Procore’s web properties in customer visits. Suzanne seeks out like-minded content creators and collaborators across the organization to elevate content as a business asset, because aligned content satisfies customers and elevates our strategic goals.

Content Development: Stop Building Sheds, Start Building Skyscrapers

Let’s be real: your content is probably a mess of DIY sheds held together with duct tape. We’ll show you how we grew from apprentice to journeyman, and created an Enterprise Content Forum that actually gets the job done. We’ll move beyond architectural drawings to show you the real market value, focusing on the three pillars of a successful development: lowering build costs, increasing property values, and ensuring homeowner satisfaction through a unified community plan.

In this session, attendees will learn:

Your Dream Team (Minus the Drama): Sick of your crews building their own ugly silos? We’ll show you how to get them on one master plan and stop doing the same job twice.

• Show Me the Money: No fluff, just facts. We’re bringing receipts that show how we stopped burning cash and made content that actually works instead of collecting dust.
• Steal Our Playbook: We’re giving you the cheat codes. Get plug-and-play strategies, learn how to consolidate vendors, and use those new AI toys without looking foolish.
• Herding Cats? Got a Manual: The real reason projects die? People. We’ll give you the dirt on budget battles and resistant crews, plus the tactics to shut down the drama for good.