The LavaCon Content Strategy Conference | 25–28 October 2026 | Charlotte, NC
Luke Poulton

Luke Poulton is an experienced technology leader with a robust background in driving product innovation and development in SaaS and enterprise software. Skilled at blending technical expertise with commercial acumen to deliver products that exceed market needs and set new standards for usability and efficiency. Adept at leading cross-functional teams, creating strategic product roadmaps, and implementing processes that improve customer satisfaction. Known for analytical approaches to problem-solving, building strong stakeholder relationships, and turning strategic goals into results

AI Won’t Transform Your Enterprise Until You Transform Your

As AI moves from answering questions to making decisions and taking action, can we trust the information it relies upon?

This session explores why grounded, cited AI can still get things wrong when enterprise knowledge conflicts, and why trusted change is becoming critical to enterprise AI. AI doesn’t need to be deterministic. The truth it acts on does.

In this session, you’ll learn:

  • Why grounded and cited AI can still produce the wrong answer when enterprise information conflicts.
  • Why organizations need to establish what changed and what is authoritative before AI acts on their information.
  • How deterministic Change Intelligence and probabilistic AI can work together to enable trusted, bounded automation.