Kara Hughes is a content and event leader at ASUG, where she helps create engaging learning experiences for the SAP community. She works closely with customers, partners, and industry experts to develop programs that make complex technology topics practical and accessible. With a passion for bringing people together, Kara focuses on creating events and content that foster learning, connection, and professional growth.
Co-presented with: Kelly Dowling
At Americas’ SAP Users’ Group (ASUG), content is central to engaging more than 100,000 professionals and thousands of companies navigating complex SAP software landscapes. But scaling content across editorial, events, research, and communities required moving from siloed execution to an integrated enterprise strategy. In 2025, ASUG evolved its strategy by introducing a structured Central Content Planning (CCP) process and revamping its Communities product, enabling the team to align content around strategic topics shaping the SAP ecosystem, improve content pipeline visibility, and integrate work across teams. Result: 1,400+ pieces of content across in-person, virtual, and digital platforms, and significant growth in engagement driven by community-led programming. By coordinating planning, improving reuse, and focusing on measurable outcomes, ASUG reduced duplicated effort, strengthened engagement, and delivered a more connected customer experience.
