Herb Toews is the Senior Manager of Customer Enablement at Lexmark International. His primary focus is on the strategy, technology, and business alignment necessary to deliver a seamless user journey to access technical content for Lexmark’s customers and partners. Herb is passionate about integrating web experiences with structured content to create a simple, intuitive user journey. He embodies the Lexmark vision: “We help customers make a lasting impression on their world.”

Who Are We Writing For? Rethinking Technical Communication for an AI-First Future

Co-presented with: Stefan Gentz

AI is transforming more than content creation—it is reshaping how technical information is managed, discovered, delivered, and consumed. As users increasingly rely on AI assistants instead of search engines and documentation portals, a fundamental question emerges: Are we still writing for humans, or are we creating knowledge for AI?

Join Herb Toews and Stefan Gentz for a fireside chat exploring what an AI-first world means for technical communication. They discuss why structured, accurate, and trusted content is becoming the foundation for AI-driven experiences, and how AI is changing content assessment, migration, creation, and delivery. The conversation also looks beyond technology to examine the evolving role of content professionals—from writers to architects and stewards of enterprise knowledge—and the skills organizations need to prepare for the future.

Here’s what you’ll learn in this session:

• Preparing content for AI: Understand why structured, accurate, consistent, and trustworthy source content is essential for reliable AI-powered experiences.
• Transforming content operations: Explore how AI can support content analysis, cleanup, consolidation, migration, creation, and delivery across the content lifecycle.
• Adapting to new consumption patterns: Learn how AI-mediated discovery is changing the way customers access information—and what that means for traditional content channels and customer journeys.
• Redefining the content professional: Consider how technical communicators can evolve from content creators into architects and orchestrators of knowledge and intelligent systems.
• Taking action today: Identify practical priorities that can help content teams prepare for the next generation of human and machine content consumers.