Mike Buoy is a Senior Solutions Consultant at Adobe, where he helps organizations design and scale intelligent content operations. With more than two decades of experience spanning instructional design, technical documentation, and content architecture, he specializes in modular, structured authoring strategies that break down silos and help teams get more value from the content they already create. Mike partners with cross-functional teams to accelerate delivery, improve consistency, and lay the foundation for AI-ready content reuse without adding complexity or chaos. Outside of work, Mike channels his energy, curiosity, and love of a good challenge into racing and coaching competitive mountain biking. He’s always up for a great conversation about content, strategy or the best trails to ride.
Writing at Scale, Intentionally: Thomson Reuters’ Human-Guided Approach to AI Content
Co-presented with: Emily Byrnes and Brittany Dickson
A team of 10 writers and more than 200 products. And a mandate to do more with AI—without letting AI drive. In this session, Emily Byrnes, Senior Manager of Content Strategy at Thomson Reuters, joins Adobe and Markup AI to share how her Help & Support content team is navigating the reality of AI-assisted content creation:
- Where it earns a seat in the workflow
- Where it doesn’t
- How writers are empowered to make that call themselves
You’ll hear how the team uses LLMs to ideate and draft, AEM guides to manage the content publishing process, and Markup AI to ensure every piece of content that ships is fully on-brand—because they’ve learned that AI doesn’t handle that part well on its own.
If you’re leading a content team that’s being asked to scale content publication without sacrificing quality, this is the session for you.
In this session, you’ll learn how to:
- Use LLMs to ideate and draft content for more than 200 products as an enterprise content team.
- Streamline your content workflow from creation to publication in a digital experience platform.
- Implement a content control layer to keep high-quality human- and AI-generated content.
- Keep your existing published content fresh when products are updated and changed.
