Roland is a Product Manager, Principal Program Manager, Project Manager, Technical and Functional Consultant, PMP/Prince2 Practitioner. He has 20+ years of experience in a combination of MarTech, Advisory Business and Technical Solutions Competencies (Advisory Consulting, Technical Design, Functional Design, Architecture, Project Management).

Content in Color: How Strategists and Architects use Design to Bring Ideas to Life

Co-presented with: Amber Swope

A successful content strategy not only depends upon the supporting information architecture (IA), but also on the stakeholder’s ability to envision the art of the possible. By leveraging content design throughout the development process, strategists and architects can more efficiently collaborate with each other as well as facilitate stakeholder engagement.

In this session, attendees will learn how :

Integrating design, strategy, and IA can operationalize your content strategy and make it more tangible to your stakeholders.