Kaitlin Harvey, PCM, CDMP, is an award-winning “bionic marketer” redefining cybersecurity content with AI-powered strategies and bold creativity. From driving a 2,070.5% ROI on her first AI platform rollout to engaging thousands with thought leadership on AI and quantum computing, she blends innovation with impact. Known for unconventional ideas like Greek-myth inspired webpages, Lego lobsters, and cyber holiday carols, she brings a fresh and fearless mindset to B2B.

Her forward-thinking approach has earned her recognition from iPost, Writer’s Digest, and Bora, solidifying her as a leader who blends imagination with results-driven marketing.

Become an AI Marketing Marvel: Enhancing Your Domain Superpowers with GenAI

Your marketing superhero origin story begins here.

Are you ready to go from pre-serum Steve Rogers to full-on marketing superhero? AI is your secret weapon, but many are stuck in fragmented, one-off approaches—barely scratching the surface of its potential. To truly transform your strategies, you need a fresh perspective and bold plan of action.

This session will guide you through five steps to maximize AI’s impact in your marketing. You’ll learn to balance creativity with tech, train AI to amplify your brand’s uniqueness, and fearlessly experiment to innovate. By rethinking AI as your trusted ally, not just a tool, you’ll unlock your ultimate potential.

With real-world examples of “bionic marketing” and impressive results, we’ll show how to personalize content at scale, push creative boundaries, and evolve your strategy. Join us to elevate your marketing, harness AI, and unlock your inner superhero. Capes optional, but encouraged.

In this session, attendees will learn how to:

• How to shift your mindset and bring out the best in yourself by balancing your domain expertise and human imagination with AI’s technological innovation.
  
• The importance of YOU as the superhero in the equation, not the AI. How to impart your essence to augment the AI, so AI can augment you.
  
• Why being willing to look at AI tools in a different way, being curious, and constantly iterating are the keys to maxing out your potential as a marketing superhero.