Maria Romanovsky is a content strategist who focuses on making complex product experiences feel simple, intuitive, and human. At TikTok, she was part of the original content design team that launched TikTok Shop in the U.S. and helped scale it to 15+ markets globally. Her work sits across product, marketing, and support, with a focus on creating cohesive end-to-end user experiences.
For centuries, new technologies have reshaped the way we work. AI is no different. In a world of AI-generated content, the challenge isn’t creating more—it’s defining what good looks like and ensuring it stands out from the noise. As content creation becomes accessible to everyone, content strategists are more important than ever. The skills that matter most now look increasingly like managerial skills: aligning work to business goals, coordinating efforts across humans and AI tools, and establishing clear standards for quality. At the center of it all is communication. The ability to provide clear, strategic, actionable direction and feedback—to both people and machines—is quickly becoming a non-negotiable professional skill. This talk explores why content strategists are uniquely positioned to lead in the age of AI.
