Jess Reed (they/them) is Director of Customer Innovation & Strategy at Adobe, leading enterprise strategy and storytelling within the Digital Strategy Group. They partner with Adobe teams and global customers to translate complex business and technology challenges into clear, actionable strategies that drive innovation, efficiency, and growth.

Jess is a product marketing and go-to-market leader with 10+ years of experience launching and scaling media, advertising, and eCommerce solutions, specializing in strategic storytelling and cross-functional collaboration that drives engagement, adoption, and long-term partnership. Before Adobe, Jess led product marketing at NBCUniversal and held roles spanning product marketing, technical communications, and product management across various SaaS companies.

They hold an MFA in poetry from the City College of New York and are a published poet. They live in the NYC area with their wife, cat, and houseplants.

More AI Doesn’t Mean Less Human

We’re in an era of AI that makes it possible for us to create more content than ever before—faster, cheaper, and at massive scale. We also have more data and channels than ever before to deliver personalized content. But there’s a tension many of us are feeling—especially those of us whose professional and/or personal passion is rooted in language—that as creation and delivery become more automated, content is increasingly less human.

In this session, I’ll share my own experiences balancing the growing use of emerging AI with the universal need for authentic human connection. I’ll also look at the role data plays in personalization and why more data doesn’t always translate to better experiences. And I’ll share practical ways to lead with empathy while driving efficiency to deliver relevant and engaging content that make customers feel seen and understood, not just targeted.

More AI doesn’t have to mean less human if we’re intentional about how we use it!