Holly is a senior marketing leader with nearly two decades of experience helping innovative technology companies find their voice and accelerate growth. As Vice President of Marketing at Markup AI, she is focused on building an AI-native go-to-market strategy that redefines how the company connects with its audience.

Before joining Markup AI, Holly held marketing leadership roles at Bolster, Lev, and Return Path, where she built teams and programs that generated hundreds of millions in pipeline. She is also a co-author of Startup CXO (Wiley, 2021) and the co-founder of Indy Marketers, a 501(c)(3) connecting marketing professionals across Indianapolis.

Writing at Scale, Intentionally: Thomson Reuters’ Human-Guided Approach to AI Content

Co-presented with: Mike Buoy and Emily Byrnes

A team of 10 writers and more than 200 products. And a mandate to do more with AI—without letting AI drive. In this session, Emily Byrnes, Senior Manager of Content Strategy at Thomson Reuters, joins Adobe and Markup AI to share how her Help & Support content team is navigating the reality of AI-assisted content creation:

• Where it earns a seat in the workflow
• Where it doesn’t
• How writers are empowered to make that call themselves

You’ll hear how the team uses LLMs to ideate and draft, AEM guides to manage the content publishing process, and Markup AI to ensure every piece of content that ships is fully on-brand—because they’ve learned that AI doesn’t handle that part well on its own.

If you’re leading a content team that’s being asked to scale content publication without sacrificing quality, this is the session for you.

In this session, you’ll learn how to:

• Use LLMs to ideate and draft content for more than 200 products as an enterprise content team.
• Streamline your content workflow from creation to publication in a digital experience platform.
• Implement a content control layer to keep high-quality human- and AI-generated content.
• Keep your existing published content fresh when products are updated and changed.