Erik Bremer leads Content Engineering for Dell Technologies, driving the transformation of enterprise content and language operations at global scale. With a background in business transformation, he is redefining how technical documentation is created, managed, and delivered—shifting from traditional publishing models to AI-powered, data-driven ecosystems. He champions a strategic vision to standardize, automate, and intelligently orchestrate Dell’s content supply chain, including the 3B+ words localized across the enterprise. His work centers on applying generative AI and emerging agentic AI capabilities to enable scalable content creation, adaptive localization, and continuous optimization. Erik is advancing Dell toward a future where content is modular, intelligent, and self-optimizing. He strives to place Dell at the forefront of highly automated content operations—setting a best-in-industry benchmark while helping lead the AI-driven revolution in content development.

Your Operating Model is Broken – Revolutionizing Content in the Age of AI

For decades, enterprises assumed that cognitive output scaled linearly with human labor. Agentic AI has broken that assumption forever. But while the technology has changed, most content operating models have not. They were designed for a different era, and they are now fundamentally broken. This talk is a challenge to stop optimizing the old system and start building a new one.

In this session, attendees will learn:

• Learn how AI is upending the content landscape, transforming the entire system of work, not just the tasks of content creation at scale
• Hear real-world examples of the challenges Dell faced, from unrealistic expectations to unbridled chaos
• Understand the limitations of current content operations and why simply evolving will not work
• Learn how Dell has begun to focus its content transformation, placing us at the center of a content revolution